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According to the Direct Marketing Association, in 2003 U.S. direct mail marketing efforts produced more than $689 billion in sales. For those organizations who know how to use it direct mail always has been and always will be a core component of their overall marketing strategy.

Several key factors are critical to your direct mail marketing success. One important factor is the letter. In many cases Wholesale Soccer Jerseys China , particularly with small to mid-size companies, the sales letter may be the entire marketing package. But given the right list and the right offer, a skillfully-crafted sales letter can be all you need to turn a substantial profit -- or, pull in a large number of high-quality leads.

With that fact in mind I offer you: Nicastro''s Ten Commandments (Plus Five) of Highly Profitable Sales Letter Writing.

I. Thou Shalt Always Focus On The Wants Wholesale Soccer Jerseys , Needs, Hopes, Dreams And Desires of the People To Whom You Are Writing. Always write with a "you" focus. Put -- and keep -- yourself in the prospect''s shoes when writing your letter. Because, when your prospect looks at your letter his or her mind is tuned in to only one station -- WIIFM. What''s in it for ME! So make sure your letters play the same refrain over and over again -- you Wholesale Jerseys Cheap , you, you.

II. Thou Shalt Always Write To Someone Specific. An aunt, uncle, brother Wholesale Jerseys Free Shipping , sister, cousin, friend -- anyone. As long as it''s a living, breathing person. This mind-set will make your writing more personable Wholesale Jerseys From China , friendly, genuine; important traits that every salesperson must have. In person and on paper.

As you write, keep in mind the words of the great copywriter Malcolm Decker, "The Letter itself is the pen-and-ink embodiment of the salesperson who is speaking personally and directly to the prospect on a one-to-one basis."

III. Thou Shalt Never Forget That Benefits Are The Reason Why People Buy. What your product or service does is a feature. What it does for me -- Mr. or Ms. Prospect -- is a benefit. Give your readers benefits Wholesale Jerseys China , benefits, benefits!

As my good friend and top-flight wordsmith Barry Freed likes to say, "Keep piling on the benefits till they can''t stand it anymore. They have to get out the checkbook. They have to pick up the phone. They have to get in their car and drive to your place of business."

IV. Thou Shalt Grab The Attention Of Your Reader With Your Very First Line. 1-2-3-4. You have exactly that long -- 4 seconds -- to grab the attention of your reader so your opening line better be good. Because it''s the most important line in your entire letter.

The objective of your first sentence is to get your prospect to read the second sentence. The second sentence must get him or her to read the third. And so on. Every word, every sentence of your letter is important-- and must advance the sale.

V. Thou Shalt Provide The Reader With Relevant And Specific Information. You''ve got great service? What is it -- specifically -- that makes your service so great? And why should I care?

You make a "total quality" product? What specifically do you mean by "total quality?" Do you mean the dang thing never breaks down and you have third party maintenance records to prove it? Then tell me. That''s relevant. That''s specific and verifiable. That''s a benefit! And that''s why I buy.

World-class motivational speaker Zig Ziglar likes to ask his audience: "What would you rather be Wholesale Jerseys , a wandering generality or a meaningful specific." Fill your letter with meaningful specifics and you''re more apt fill your coffers with cash.

VI. Thou Shalt Write To Sell Because That''s All That Matters. Write in a conversational, working person''s, sitting-down-talking-to-someone-you-know-face-to-face style. Forget about always writing in complete sentences. You don''t always talk in complete sentences do you?

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